Morning Pointe of Owensboro celebrated the ceremonious grand opening of its newly renovated assisted living facility Thursday evening, marking the completion of a $2.5 million project aimed at enhancing services and amenities for local seniors.
The event featured remarks from local and state leaders, including Owensboro Mayor Tom Watson, Kentucky State Rep. DJ Johnson, and Daviess County Central Commissioner Larry Conder, as well as Morning Pointe Senior Living Co-Founders Greg A. Vital and Franklin Farrow. Guests enjoyed live music, chef-prepared hors d’oeuvres, and tours of the updated facility.
Executive Director Karleigh Roby said the renovation represents more than just an upgrade to the building.
“It’s more than just a building. It’s a community built on care, dignity, and respect,” Roby said. “It’s definitely a new chapter for our residents and our family and our team here.”
Morning Pointe acquired the former Heritage Place Assisted Living in September 2024 and has since completed a full interior and exterior renovation. Improvements include new furnishings, lighting, artwork, and system upgrades, as well as a functional nurses’ station. The facility offers an on-site therapy gym, restaurant-style dining, and a transportation bus for medical appointments and outings — both first-time additions.
The one-level community can accommodate up to 66 residents and offers 24/7 clinical staff, licensed nurse assessments, medication administration, life enrichment programs, intergenerational activities, farm-to-table dining, and beauty salon services.
Greater Owensboro Chamber of Commerce President and CEO Candance Castlen Brake praised the investment and the staff’s commitment to quality care.
“I want to thank the corporate team that’s investing in the community. We appreciate that,” Brake said. “I also want to thank the employees — the compassionate care that each of you gives is some of our most cherished citizens.”
She also addressed the residents in attendance.
“Thank you so much for your service to our community,” she said. “You have built Owensboro and our region; your hard work, active citizenship, and you set a great example for all of us here.”
Roby said the support from local officials and the community has been strong.
“The mayor’s office has come, the Chamber has helped, and the community has really come out and supported us,” she said.
Morning Pointe of Owensboro is one of 13 locations the company operates in Kentucky and continues to welcome new residents weekly. Officials said the facility employs more than 40 people and contributes an estimated $15 million annually to the Daviess County economy.
By John Kirkpatrick The Owensboro Times