The Greater Owensboro Music Commission is launching its first major initiative with the debut of the Greater Owensboro Music Census, a regional effort aimed at understanding and strengthening the local music ecosystem. The census will begin in July and is being conducted in partnership with Sound Music Cities, a national leader in music data and planning.
The project will gather data from individuals and organizations involved in all aspects of the music scene — including performers, venues, educators, producers, and businesses — to provide a clearer picture of the region’s creative assets and needs.
“Our region is already rich with music talent and passion,” said Steve Johnson, facilitator of the Greater Owensboro Music Commission. “This music census is the first step to better understanding our community’s strengths and challenges, so we can amplify our impact both locally and globally.”
Owensboro Mayor Tom Watson encouraged widespread participation.
“Owensboro is a deeply musical city, but too often we don’t think of ourselves that way,” he said. “If we want our creative economy to thrive, we need to understand the human dimensions of our musical assets.”
Daviess County Judge/Executive Charlie Castlen added that the census will provide valuable insights to help preserve and grow the region’s musical and cultural life.
The survey will collect data on demographics, occupation types, economic opportunity, professional development, affordability, and more. While focused on the Owensboro Metropolitan Statistical Area — including Daviess, Hancock, and McLean counties — the commission welcomes participation from nearby counties such as Ohio, Muhlenberg, and Hopkins.
The Commission is also calling on local partners to help spread the word and encourage participation. Community organizations, venues, educators, artists, churches, students, and business leaders are all invited to get involved.
“This isn’t just a survey, it’s a chance to build something together,” said Candance Castlen Brake, president and CEO of the Greater Owensboro Chamber of Commerce. “By listening to our community, we can create new opportunities and ensure Owensboro and its neighbors are placed firmly on the music map.”
Those interested in becoming a community engagement partner or ambassador can sign up at GreaterOwensboroMusic.org.
The Greater Owensboro Music Commission was formed in 2025 as an ad-hoc committee of the Greater Owensboro Chamber of Commerce. The Commission aims to position the region as a hub for live music and cultural excellence.
By John Kirkpatrick The Owensboro Times