“Five Over Five”
 Strategic Plan Goals

PLAN VISION: To be a resource that members view as crucial to
their business’ success. The Chamber will know it has reached that
vision by seeing increased membership and retention, investment
and by being recognized nationally by 2013.

1. Advocate! – Be the leading business advocacy organization in the region.

2. "I Can’t Do Without the Chamber!" – Strive to provide value to Chamber members by offering more resources and money-saving programs. Resources and programs should lead to increased membership and retention.
   
   
3. Big Ideas for Owensboro! – Be a proactive advocate for community-wide development of property, talent and ideas.
   
   
4. Let’s Put Owensboro on the Map! – Market Owensboro to a worldwide audience.
   
   
5. Communicate Everything! – Grow the Chamber’s communications capabilities and build rapport with members.